Do as we say, dont do as we do?

Should it be a surprise to anyone that, as MD of a digital communication agency, I didnt have a blog until now? That this is indeed my first blog post ever? Does it make me less of a professional in the digital field? Less credible?

I hope not as I have just made it public knowledge.

Truth be told, in my 12 years in digital I have often recommended that my clients start blogs, be it for marketing or communication purposes. It was and still is sound advice. Take one of my multi-national clients whose CEO now runs an internal blog which is followed by more than 50% of his 10,000+ staff. Willingly, I might add.

Or a utilities client which now uses a blog to give tips on how to save on bills, which is one of their most popular communication pieces, with 1000s of visits every day.

So why did I not heed my own advise? Why have I not ventured into the blogger-sphere before? The answer is simple…

I allowed myself to think that my activities on social media platforms (Twitter: @mikeboogaard and LinkedIn) made blogging superfluous. Wrong!

The key to successful digital communication is to ensure that you use the right platforms for the right message/objective, and it is certainly not a case of ‘either-or’. Neither should you do everything just to cover all the bases. Work out what the message is and which platform is best suited to communicating that message.

Whereas I use my Twitter account to communicate my agency’s wins and my LinkedIn to draw attention to interesting articles and events (and recruitment), I intend to use this blog to communicate about my experiences working in digital media, be it lessons learned, interesting stories and anecdotes, or my own observations and knowledge pieces.

If you are interested in digital media and sharing your experiences, following this blog might be just for you!

Welcome to the blogger-sphere!

[next: Intranets are not just for Christmas]

 

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