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Growth Consultancy for Professional Services & SaaS

Growth that's
built to last,
not just to look good

Most professional services and SaaS companies don't have a revenue problem. They have a growth architecture problem. I help founders and leadership teams fix it, setting the strategy and then rolling up my sleeves to make it happen.

Book a planning call How I work
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Scale
Buy
Sell
Go-to-Market Strategy
Fractional Growth Leader
Revenue Architecture
International Expansion
Sales Culture
Professional Services
SaaS Scale-ups
Scale
Buy
Sell
Go-to-Market Strategy
Fractional Growth Leader
Revenue Architecture
International Expansion
Sales Culture
Professional Services
SaaS Scale-ups
20%
Year-on-year revenue growth delivered at £16.5m consultancy
34%
Increase in average client value across top 20 accounts
148%
Of annual target exceeded, zero churn across EMEA portfolio
£2.5m
Net new ARR generated entering a new market from scratch

You've built something real.
Now you need it to scale.

Most founders hit a ceiling somewhere between £2m and £10m. Revenue flattens out, the sales process that got you here stops working, and new clients get harder to win. Growing the ones you already have is harder still.

In my experience the issue is rarely the product, the people or the market. It's what sits underneath: the strategy, the sales process, the operating rhythm and the commercial culture. That's where I come in.

More about me

I work with

Professional Services Companies

£2m–£20m revenue. Stuck at founder-led growth, looking to scale, acquire, or prepare for exit.

SaaS Companies

£1m–£10m ARR. Past product-market fit, looking to scale GTM, enter new markets, or sharpen revenue operations.

International Expansion

US companies entering UK/EMEA, or UK businesses expanding internationally.

Three ways I work

Full details →

Strategic Consultancy

Growth strategy & roadmap

Sitting down with your leadership team to agree where you want to grow, where the real opportunities are, and how you'll get there.

Best for: Clarity & direction

Commercial & Operational

Embedded growth leadership

I step in as your fractional growth leader and do the work alongside your team: running the commercial agenda, tightening up operations and getting results on the board.

Best for: Hands-on execution

Advisory & Coaching

Expert guidance & coaching

Regular, structured sessions for founders and leadership teams who want an experienced second opinion as they grow.

Best for: Capability building

What people say

"Mike is a brilliant partner and great to work with. Our approach to developing revenue is sharper and more effective thanks to his leadership and his work to embed a sales strategy and sales culture across the team."

Will · Chief Client Officer, Growth Consultancy

"Mike has been an outstanding mentor, offering strategic insight and guidance that has directly impacted my role. His deep industry expertise has helped me refine my approach to driving revenue growth and managing complex challenges."

Doug · Chief Revenue Officer, SaaS Company

Ready to talk?

Not sure where to start? Start with a conversation.

It's a 30-minute call with no pitch and no hard sell. We talk through where you are, and we both work out whether it makes sense to work together.

Book a planning call
About

I've sat in
your seat.

I'm Mike Boogaard. I've spent the last 20 years building revenue in B2B professional services and SaaS companies, and almost all of that time I've been inside the business rather than advising from the sidelines. I've run sales teams, sat in front of clients, owned P&Ls and dealt with everything that comes with scaling a company.

As CRO at Momentum ITSMA I took revenue to £16.5m, growing 20% year on year in a tough market while we integrated three acquisitions. Before that I ran global strategic accounts at Sprinklr, where I finished at 148% of target with zero churn across a £15m EMEA portfolio. Earlier in my career I co-founded an ABM consultancy, grew it to £2.5m ARR with a team of five, and sold it.

So what I bring isn't a framework from a book. It's what I've seen work, because I've done it myself.

Qualifications & methodologies

Winning by Design: Revenue Architect Winning by Design: Manager to Coach MEDD(P)ICC Certified Sandler Sales Command of the Message
Mike Boogaard

Why Catalyst Ridge?

A catalyst speeds up change. A ridge gives you a view of the ground ahead. Put the two together and that's the job: get to the heart of the growth problem quickly, then help you see clearly where to go next.

Career highlights

01

2025 – Present

Managing Director, EMEA at Winning by Design

I lead the European business for a global revenue consultancy that works with SaaS and AI companies, and I own new business and expansion across EMEA. In my first 16 months I closed and advised 40 technology organisations, working with CROs and revenue leaders on GTM strategy, pipeline, forecasting, sales process and manager coaching. I hit 135% and 147% of quota in my two most recent quarters, closed a £500k ARR three-year deal with one of the world's largest BPO providers, and lead a nine-person team across the UK, Sweden, Spain, Belgium and the Netherlands.

147% of Quota 40 Tech Organisations Advised £500k ARR Deal
02

2023 – 2025

Chief Revenue Officer at Momentum ITSMA

Reporting to the CEO and the private equity board, I led global sales and marketing for a £16.5m consultancy. We grew revenue 20% year on year, lifted average client value by 34% and won 21 new clients in 12 months. I also managed the integration of three acquisitions across the US and UK.

+20% Revenue YOY +34% Avg Client Value 21 New Clients in 12 Months
03

2021 – 2023

Director, Global Strategic Accounts at Sprinklr

I led EMEA strategic accounts for one of the fastest-growing SaaS platforms in the world. I looked after a £15m ARR portfolio, finished at 148% of annual target and didn't lose a single account.

148% of Target Zero Churn £15m ARR Portfolio
04

2016 – 2021

Co-founder and SVP Growth at ALIAS (acq. by MOI Global)

I co-founded an account-based growth consultancy, built it to £2.5m ARR with a team of five and saw it through its acquisition by MOI Global. After the deal I grew revenue by a further 37%, building a new US sales team and landing a seven-figure global contract.

Founded & Sold £2.5m ARR +37% Post-acquisition

Want to see this in practice?

Have a look at some of the work I've done with companies like yours, or book a call and we can talk about where you are.

View case studies → Book a planning call
Services

How I work
with you

01 · Strategic Consultancy

Strategy and roadmap for growth

I work with your leadership team to agree where you want to go and put together a plan people actually believe in. That starts with an honest look at where you are today and what's really holding growth back. What comes out the other end is a strategy you can run the business on, not one that only looks good in a slide deck.

Typically includes: market opportunity analysis, commercial model review, GTM strategy, ICP definition, revenue target modelling, sales and marketing alignment, operational gap assessment.

Best for: Companies needing clarity and a clear growth direction

Common situations

  • Revenue has plateaued and it's not clear why
  • Looking to enter a new market or vertical
  • Planning for acquisition or exit in the next 2–3 years
  • The leadership team disagrees on growth priorities

What this looks like

  • Working inside your business, not consulting from a distance
  • Leading deals, client reviews, and commercial conversations
  • Building the operating rhythm your team can sustain
  • Transferring capability, not creating dependency

02 · Commercial & Operational Support

Embedded growth leadership, hands-on

A strategy nobody executes is just a PowerPoint. As your fractional growth leader I work inside the business with your team. I run the pipeline reviews, coach your people, go after new business myself and put in the processes that make growth predictable.

Typically includes: pipeline management, sales playbook, CRM setup, operating rhythm, deal qualification, team coaching, performance management, client growth strategy.

Best for: Companies that need hands-on execution, not just direction

03 · Advisory & Coaching

Expert guidance for founders and leaders

Sometimes you don't need someone in the business day to day. You need a sounding board who has been where you are and will give you a straight answer. Advisory and coaching work is built around the specific problems you're dealing with and what you want to achieve.

Typically includes: 1:1 founder coaching, leadership team workshops, growth challenge sessions, sales capability development, hiring guidance, deal review and strategy.

Best for: Founders who want an experienced sounding board

Format

  • Monthly retainer with structured sessions
  • 1:1 coaching for founders or commercial leaders
  • Leadership team workshops
  • Intensive project-based engagements

How engagements work

Every engagement starts the same way. I take the time to properly understand where you are and where you want to get to. After that, the work is shaped around your situation rather than lifted from a template.

01

Planning call

30-minute conversation

There's no pitch. We talk about what you're up against and what you want to achieve, and work out whether I'm the right person to help. It's free and there's no obligation.

02

Growth assessment

Deep diagnostic

A structured look at your people, process, data and technology. I use surveys, interviews and a review of your numbers to find what's really holding you back and where the quick wins are.

03

Tailored proposal

Clear scope & ROI

You get a written proposal setting out the scope, timeline, cost and how we'll measure success. It's built around your objectives, not a standard package with your logo on the front.

Not sure which is right for you?

That's what the planning call is for. We'll figure it out together.

Book a planning call
Case Studies

Results that
actually happened

These are real engagements. I've left the client names out at their request, but the work and the numbers are exactly as they happened.

Professional Services

Building a growth engine at a specialist ABM consultancy

3-month engagement · Strategic consultancy & commercial support

The situation

A specialist ABM consultancy was winning good enterprise clients but had no real account management structure for growing them. Average client value was well below where it could be, and the team had no consistent way of spotting and pursuing opportunities inside existing accounts. The ambition was clear enough: a tighter portfolio of enterprise clients, each worth significantly more. What was missing was the capability to get there.

What I did

I started with a quick diagnostic, using surveys, interviews and a review of the client portfolio. From that I built an account growth strategy and embedded it through a structured coaching programme covering consultative selling, MEDDICC qualification, building champions and discovery. I also put in a regular operating rhythm, with weekly deal reviews, monthly client performance reviews and quarterly business reviews with clients.

The outcome

By the end of the engagement the team had a repeatable process for growing client accounts, a shared language for qualifying and managing opportunities, and the confidence to hold commercial conversations with more senior buyers. The business also had a properly configured CRM, an account planning framework and a set of KPIs to track progress from there.

What we delivered

  • ✓Account management strategy & growth playbook
  • ✓5-session coaching programme (MEDDICC, discovery, consultative selling)
  • ✓Account planning methodology & templates
  • ✓Operating rhythm: weekly, monthly, quarterly cadence
  • ✓CRM configuration & KPI framework
  • ✓Win/loss review process
25%
Target increase in client value modelled from new account growth process
4.3×
Projected ROI in year one from additional client growth alone
3mo
From diagnostic to fully embedded process and trained team
SaaS · Market Entry

Launching a SaaS platform into the UK from scratch

2-year engagement · Growth expansion & embedded leadership

The situation

A European customer experience SaaS company wanted a UK presence, partly to support existing clients locally and partly to build new revenue in one of Europe's most competitive markets. They had no UK infrastructure and no UK clients, and they needed someone to build it from the ground up.

What I did

I was the first person on the ground. I set up the regional operation from scratch, covering the office, the legal side and the operating processes, and then went straight into winning clients. I built relationships with target enterprise accounts in telecoms and media, ran the full sales cycle, negotiated the contracts and onboarded the clients. Alongside that, I hired and led the regional team as the business grew.

The outcome

We signed five new enterprise clients, including major UK telecoms and media brands, and I built a team of eight across sales, client success and solution consulting. Within two years of the first hire, the region was bringing in £2.5m in net new annual revenue.

The brief in three words

"Build it. We trust you."

Sectors

Telecoms, media, financial services

Scope

Market entry, GTM strategy, client acquisition, team building, operational setup

£2.5m
Net new regional ARR generated within 2 years
5
New enterprise clients signed, including major UK telecoms and media brands
8
Team members recruited across sales, CS, and solution consulting
"Mike is a brilliant partner and great to work with. Our approach to developing revenue is sharper and more effective thanks to his leadership and his work to embed a sales strategy and sales culture across the team."

Will · Chief Client Officer, Growth Consultancy

"Mike has been an outstanding mentor, offering strategic insight and guidance that has directly impacted my role. His deep industry expertise has helped me refine my approach to driving revenue growth and managing complex challenges."

Doug · Chief Revenue Officer, SaaS Company

Want to talk through your situation?

Every engagement starts with a planning call. There's no commitment and no pitch, just a conversation.

Book a planning call
Insights

Thinking on
growth

I only write when I have something useful to say. If you're running a growing professional services or SaaS company, these should be worth your time. Each article opens on my blog.

Growth Strategy November 2024 · 3 min read

Breaking through growth ceilings: strategies for success

Every agency and SaaS company eventually hits a growth ceiling. It usually shows up in one of three ways: the founder's ceiling, the market ceiling or the operational ceiling. Here's how to recognise which one you're facing and how to break through it.

→
Professional Services Growth November 2024 · 4 min read

Growth challenges facing modern marketing agencies

Agencies are dealing with fast technology change, shifting client demands and more competition. The ones that thrive will adopt AI and build a consultative sales culture, while also getting on top of talent retention, sustainable scaling and client expectations.

→
ABM November 2024 · 3 min read

Is account-based marketing dead? A reflection on two decades of ABM

Some companies are retreating from ABM back to lead-focused demand generation, under pressure to show pipeline quickly. A look at why that's happening, whether it's justified, and where ABM still earns its place.

→
Pipeline October 2024 · 4 min read

How to build a sustainable B2B client growth pipeline in 2024 and beyond

Buyers are more cautious and trust fewer vendors. ABM promised reputation, relationships and revenue, but often fell short because it was too siloed, too static and too slow. Five principles for making it scalable and predictable.

→
Pipeline September 2024 · 3 min read

How to create a scalable, predictable sales pipeline

With fewer in-person events, the pressure has moved to marketing to deliver a steady stream of high-quality opportunities. Here's how to do that without falling into the traps that make account-based programmes slow and hard to run.

→
Sales Culture July 2024 · 2 min read

Request for proposals: know when to say 'no'

I recently turned down one of the most exciting RFPs I'd seen in years. Sometimes saying no protects both your agency and the client. These are the factors to weigh up before you respond, starting with access to stakeholders.

→

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FAQs

Questions
worth asking

A full-time CRO or commercial director will cost you £150k–£250k plus benefits and equity. They take months to hire and usually another six months to get up to speed. A growth partner gives you the same seniority straight away, for a fraction of the cost and without the permanent overhead.

The bigger reason is perspective. When you're inside a business it's hard to see the structural issues holding growth back. I've come across most of them enough times to spot them quickly and tell you what to do about them.

Every engagement is tailored to the situation, but the structure is consistent. We start with a growth assessment (surveys, interviews, data review) to properly understand where you are and what's holding you back. From there I put together a strategy and a clear plan, then help you implement it, either hands-on or in an advisory role depending on what you need.

Ongoing engagements typically include weekly leadership meetings, monthly value reviews, and rapid implementation of high-impact initiatives. The aim is always to leave the capability with your team, so you don't end up depending on me.

Honestly, it depends on where you're starting from and what results mean for you. Quick wins such as better pipeline visibility, tighter qualification and clearer messaging usually show up in the first 30 days. A material impact on revenue normally takes three to six months.

We agree success metrics at the start of every engagement, so we both know what we're working towards and how we're tracking.

For professional services, it's usually firms turning over £2m–£20m that have proven their model and now want to scale, move into new markets or get ready for a sale.

For SaaS, it's usually £1m–£10m ARR: past product-market fit, with a commercial model that works but needs scaling or sharpening. I also work with US companies of any size coming into the UK and EMEA, where the situation is a good fit.

My background is B2B, mainly marketing services, growth consultancy and SaaS, and most of it in markets close to technology. That said, the commercial and operational problems I deal with look much the same across sectors at this size.

If you're not sure whether your sector is a fit, book a planning call and we'll know within 30 minutes.

I do both project and retainer work. Strategy projects are usually a fixed fee for an agreed scope and timeline. Ongoing embedded or advisory work is normally a monthly retainer.

I price on the value of the outcome rather than the hours. Before you commit to anything, you'll have a clear proposal showing the cost and the return you can expect.

Yes, and ideally we'd start 12 to 24 months before you go to market. The decisions you make now about revenue concentration, client contracts, team capability, sales process and reporting all feed directly into your valuation.

I help companies get ready for exit by putting in the commercial foundations buyers look for. That means less reliance on the founder, more predictable revenue and a clear record of repeatable growth. I can also help you think about which advisers to bring in for the deal itself.

Yes, from both sides. I was the first person on the ground building a UK business from scratch for a European SaaS company, and I've worked with US B2B businesses from the outside, helping them understand the UK market and shape their go-to-market.

The UK is not just "English-speaking America". Enterprise buying, relationship expectations and sales cycles all work differently. Getting it right from the start saves a lot of time and money.

Still have questions?

Just book a call

30 minutes. No pitch. Just a conversation about your situation.

Book a planning call
Contact

Let's talk
about your growth

Start with a planning call

We spend 30 minutes talking about where you are, what you're aiming for and whether working together makes sense. There's no pitch at the end. If it feels like a good fit, we agree a clear next step.

Or get in touch directly

Location

London, UK

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Privacy Policy

Privacy
policy

Last updated: 26 October 2026

This policy explains how Catalyst Ridge Ltd ("I", "me" or "Catalyst Ridge") collects and uses personal information when you visit mikeboogaard.com, send an enquiry or sign up for updates. Catalyst Ridge Ltd is the data controller for this information.

Who to contact

If you have any questions about this policy or how your information is used, email mike@mikeboogaard.com. Catalyst Ridge Ltd is based in London, UK.

What information I collect

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How I use your information

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I don't sell your information, and I don't use it for automated decision-making or profiling.

Lawful basis

Under UK GDPR, I rely on:

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Who I share it with

I only share your information with service providers that help me run the business, and only as much as they need:

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Some of these providers process data outside the UK, including in the United States. Where that happens, the transfer is protected by appropriate safeguards, such as the UK Extension to the EU-US Data Privacy Framework or standard contractual clauses.

The Insights articles are hosted on Blogger (Google). When you open one, Google's own privacy policy applies to that site.

How long I keep it

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You have rights over your personal information, including the right to access it, correct it, delete it, or object to how it's used. The Data Protection page explains these rights and how to use them.

Complaints

If you're unhappy with how your information has been handled, please contact me first so I can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

I may update this policy from time to time. The date at the top shows when it was last changed.

Data Protection

Data
protection

Last updated: 26 October 2026

Catalyst Ridge Ltd takes the protection of your personal information seriously. This page sets out the principles I follow under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and explains how to use your rights. For details of what information is collected and why, see the Privacy Policy.

How I handle your data

  • I only collect the information I need, and only use it for the purpose it was given.
  • I keep it accurate and up to date, and delete it when it's no longer needed.
  • I keep it secure, using reputable providers with encryption in transit and access limited to me.
  • Client information shared during an engagement is treated as confidential and is never used for any other purpose.

Your rights

Under UK data protection law you have the right to:

  • Access the personal information I hold about you and receive a copy.
  • Correct information that is inaccurate or incomplete.
  • Delete your information where there's no good reason for me to keep it.
  • Restrict how I use your information in certain circumstances.
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  • Data portability, which means receiving information you provided in a commonly used format.
  • Withdraw consent at any time where I rely on consent, for example for email updates.

How to make a request

Email mike@mikeboogaard.com and tell me which right you want to use. I may need to ask you to confirm your identity before I act on the request. There is normally no charge.

I'll respond within one month. If a request is particularly complex, this can be extended by up to two further months, and I'll let you know if that's the case.

If something goes wrong

If there's ever a data breach that is likely to put your rights at risk, I'll tell you without undue delay and report it to the ICO where required.

Complaints

If you're not happy with how a request has been handled, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.