2012 – What a year…!!!
As the last day of 2012 is only hours away, it seems appropriate to briefly reflect on the past year, which has been anything but boring.
It has been a year of exciting and diverse projects for me, ranging from Thames Water‘s online drought campaign to one of the most impactful social networking and collaboration proof of concepts for one of the world’s favourite airlines.
I have had the pleasure of working on external digital marketing projects and internal comms strategies for the likes of Experian, Deutsche Bank, Old Mutual Group, Camelot and Betfair amongst many others and would like to thank all the clients for entrusting their digital strategies in our hands.
Together with my team I hosted two hugely successful events and would like to thank the guest speakers, in particular Paul Hewitt from Deutsche Bank and Nick Crawford then from Bupa, as well as the guys from Yammer and Jive for their time and involvement. A special mention also needs to go to my colleagues Neil Clayton and Mark Smith for their support and effort in helping me make it happen.
In terms of trends, 2012 was certainly an exciting year for digital internal comms. Social networking and collaboration continued to be the main talking point, heightened by the purchase by Microsoft of Yammer. Whether this did the industry any favours will remain to be seen but it had a reflective effect on a sector that was probably getting a little bit carried away with itself, which was a good thing.
Another important talking point was mobile & mobility and whether native apps or web apps were the future (see overview here). This conversation will no doubt dominate in 2013 and in my opinion web apps will steal some market share from native apps, particularly in marketing and communications. Whichever is the ultimate winner or whether they share top spot, mobility will be key. Doing everything everywhere, on fully integrated devices, working in the clouds is in my opinion the trend for 2013 and it offers many exciting opportunities.
On a personal level, I will start 2013 with a completely new challenge which will see me back in the B2C arena, working with big data and intelligence, enabling organisations to engage and interact more effectively with their customers. It is a very exciting opportunity and I truthfully can’t wait for the start to the new year!
I wish everyone the very best for 2013 and thank you for reading my digital ramblings. I look forward to continuing in the New Year.